What can employers do to expand their talent pool search? Tear the paper ceiling. A new campaign from Opportunity@Work and the Ad Council encourages companies to look beyond the college degree requirement.

The paper ceiling is described as “the invisible barrier that comes at every turn for workers without a bachelor’s degree.”

Byron Auguste, co-founder and CEO, Opportunity@Work, says the campaign’s message is being driven by STARs – people who are Skilled Through Alternative Routes. “I guarantee you that if you think you don’t know a STAR, that you’re not working with STARs, that you don’t have peers, that you don’t have people you report to who are STARs, you’re probably wrong.”

“You’re going to find STARs raising their hands and saying, ‘I’m already part of your organization. I’m already part of your management. I’m already part of your technical team.’”

Learn more about The Paper Ceiling.
Learn more about Opportunity@Work.
Learn more about the Ad Council.