Maria Fujihara on translating science into an economic perspective

WorkingNation interviews leaders in sustainability at the GreenBiz 20 Conference in Arizona as part of our #WorkingNationOverheard campaign.

Maria Fujihara is the founder and CEO of Sinai Technologies, a technology and software company that provides companies with an in-depth financial and environmental analysis of the options available to reduce their carbon footprint.

In this clip, Maria explains how her company helps track and translate a company’s environmental impact into a financial benchmark.

Fun Fact: Maria grew up in Brazil in a family of environmentalists — her parents were forest engineers. And it was her upbringing both in her family and in a country with the biggest biodiversity and natural resources that had a lasting impact on her passion for the environment.

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