Robots dominate Super Bowl ads


We know the New England Patriots are human. But their domination of the L.A. Rams in Super Bowl LIII was accomplished with such a high level of precision, it leads us to wonder if maybe Tom Brady secretly has been replaced by a robot? 

During the breaks, ads about robots replacing us at work, and even home, filled the valuable – $5.24 million for 30 seconds to be exact – air time. Most of the ads played up robots for laughs, but some of them put into words and images the fears about the future of work that many people are feeling.

“We have a real anxiety about AI and our future overlords, and a lot of advertisers are trying to address it,” Mark DiMassimo, head of ad agency DiMassimo Goldstein told the Associated Press. And address it they did. Robot ads appeared in just about every break during the big game.

Here’s what we saw:

TurboTax introduced us to the somewhat creepy “Robochild.”

TurboTax Live 2019 Super Bowl Commercial “RoboChild” (Official :45) TV ad RoboChild really wants to be a TurboTax Live CPA. Unfortunately, that’s a job for real humans only. You know, non-robot people with emotions, empathy, understanding and occasionally a sense of humor.

Michelob Ultra gave us a laugh over a super athletic robot who longed for a beer.

Robots | Michelob ULTRA Super Bowl 2019

Staying fit is only worth it, if you can enjoy it. And there’s no better way to enjoy it than with the superior taste of Michelob ULTRA. In our 2019 Super Bowl commercial, Maluma and his friends #LiveULTRA with Superior Light Beer.

SimpliSafe’s ad is pretty direct in addressing the fear that robots will take all of our jobs in five years.

SimpliSafe | “Fear Is Everywhere” Super Bowl Commercial

While it may be everywhere else, fear has no place in a place like home. Learn more at

Sprint’s ads also featured robots who bring Bo Jackson both a mermaid and a bird horse on demand.

Best of Both Worlds – Sprint Big Game

With a nationwide LTE Advanced Network that’s up to 2X faster than before, and more than $1000 in savings over AT&T and Verizon, Sprint is the best of both worlds. Sprint. Brighter Future For All.

And Pringles and Amazon made fun of smart assistants – Pringles shut down a buzzkill, and Amazon made us laugh as Harrison Ford’s Alexa took commands from his dog.

Not Everything Makes the Cut – Amazon Super Bowl LIII Commercial

We’re putting Alexa in more stuff now… But let’s just say not everything makes the cut.

Pringles | Sad Device Commercial (Official)

With endless combinations, there’s a flavor stack for everyone. Or is there? 2019 Big Game Commercial. Featuring the hit song Funkytown by Lipps Inc. Facebook: Twitter: Instagram: Website: Pinterest:

Google’s good deed for Veterans

Google’s pair of ads focused on its good deeds. The first Google ad showed the human side of their translation service, and second of Google’s two ads showcased Google’s ability to now help veterans search for jobs.

In the ‘Veterans: Enter Your MOS Code to Find Your Next Job‘ ad Google acknowledges that one of the hardest parts about transitioning out of the U.S. military for the 250,000 service members who do so every year is finding a job that utilizes their skills.

The search engine now allows veterans to look for jobs by using the keyphrase “jobs for veterans” and then entering their MOS codes. Doing turns up search results for for job openings that correspond with one’s military role.

Job Search for Veterans | Google Super Bowl Commercial 2019

To learn more about job search and our other tools and programs for service members, veterans and their families, visit #ForWhateversNext Voiceover: John Krasinski | Music: Thrupence | 7% statistic: 2017 US Census data

Want to watch them all?

Here’s a complete list of all of the Super Bowl ads in alphabetical order.

So are robots taking over?

Watch our video Slope of the Curve below for WorkingNation’s position in conversation over the ever-changing jobs market.

Clearly we have hit a fevered pitch in recent years as advancements in technology redefine the role of the American worker.

Slope of the Curve | WorkingNation

This animated short directed by two-time Academy Award-winning director Marshall Curry and narrated by “Black-ish” star Anthony Anderson sounds the alarm on a looming U.S. unemployment crisis.



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