Wes Swaffar on importance of engaging youth in conservation

WorkingNation interviews leaders in sustainability at the GreenBiz 20 Conference in Arizona as part of our #WorkingNationOverheard campaign.

Wes Swaffar is the Director of Reforestation & Partnerships at the National Forest Foundation whose mission is to promote the health and public enjoyment of the national forest system through a variety of programs and initiatives.

In this clip, Wes talks about the importance of providing youth the opportunity to engage with nature and public lands in a digital age. “This is the next generation of conservation stewards. And if they don’t know and if they don’t take pride in taking care of our public lands, then we’re kind of screwed. We’re all gonna age out at some point. And it is a unique challenge with the prevalence of technology.”

Fun Fact: Wes was exposed to nature as a kid. His dad would take him out on week-long backpacking trips at the national forest in California. Shortly after graduating from college, he worked for the forest service as a wilderness ranger and would walk around in the woods for nine days at a time, seeing almost nobody.

Watch more clips from the event here:

Connect with Wes on LinkedIn: http://bit.ly/38dhzop

Learn about GreenBiz 20 Conference: http://bit.ly/31que4q