Future of Work Freedman

‘America is arguably the most age-diverse society in human history – it’s high time to prepare for our increasingly multigenerational workforce’

Reflections on the big issues shaping our workforce in the coming year from our WorkingNation Advisory Board
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We asked our WorkingNation Advisory Board to share their thoughts on the most important issues and challenges facing the workforce and the labor market in 2024.

Marc Freedman is founder and co-CEO of CoGenerate, a nonprofit working to bridge generational divides.

Here are his thoughts on The Future of Work 2024.

“I see three challenges to the future of work in the nonprofit sector and one possible solution to them all.

“First, there’s a mass exodus of older leaders from the nonprofit sector as they retire, taking their knowledge and connections with them. Second, there’s a lack of racial diversity – and other types of diversity – in nonprofit leadership positions. And third, younger generations are rightfully prioritizing mental health in work and in life, turning away from 60-hour weeks.

“I believe – from personal experience – that cogenerational co-leadership can tackle all three issues at once. Last year, my colleague Eunice Lin Nichols and I became co-CEOs. The move has made it possible for me to stay longer, sharing my knowledge and connections over time.

“Co-leadership has created more diversity in the top job. Eunice is a Chinese American woman in her 40s. I’m a white, Jewish man in my 60s. Our diverse but complementary perspectives, experiences, and skills add value and productivity, helping us do a better job of leading.

“Lastly, co-leadership has created shared responsibility for the big picture, which is a huge relief to me after decades of holding the CEO job alone. As a result, I’m trying harder (really I am!) to preserve my health and achieve life balance, with credit to younger leaders for showing me the way.

“I believe others will find the same payoffs. At a juncture when America is arguably the most age-diverse society in human history – with 25% of the population under 20, and 23% over 60 – it’s high time to prepare for our increasingly multigenerational workforce.”

Read more from our WorkingNation Advisory Board members on The Future of Work 2024.